Socializing with others is getting more and more complicated in time. Technology has a huge play here and influences the way we commune with one another. According to some, social clubs are becoming obsolete and being replaced by online social media. In order to get a better understanding what social media is and how to approach it effectively, one needs to ask a number of important questions. Especially if you run a business and wish to go through the social media rather than attract your audience the old fashioned way. Through the answers and through diligent comparison, one can determine whether the social clubs should be no more and to be replaced by online counterparts. Social media is now essential to communicate effectively. However, it is important to conduct a thoughtful social media strategy. For this, a thorough analysis and regular is mandatory. Here are 10 questions to be asked about strategy of communication through social media.
In each social media, we can observe that most people do not really have a strategy. Unfortunately, it is not enough to create an account on a social network to achieve significant results. To communicate effectively through social media, it is essential to develop a strategy.
Once the Social Media strategy defined and implemented, it does not stop there. Internet is constantly evolving. Behavior, the needs of users and consumers as well. It is important to regularly review strategy and to ask the right questions to ensure the relevance of actions.
These 10 questions will help you first to ensure the effectiveness of your communication on social media. They also allow you to optimize the allocation of budgets. Your investment in Facebook may or may not be justified? What are the benefits? Conversely, you are investing very little in Twitter but returns are exceptional? Redistribution may be worth considering. Analyzing strategy is an opportunity to step back and draw the right conclusions.
Social Media Strategy and Organization
The Social Media communication is everyone’s business. It applies to all members of a structure. Here are 3 questions to ask:
The objectives of my Social Media communication they match my overall goals?
Keep in mind the fact that social media are just additional tools to achieve its goals: to develop its sales, gain market share, find a new job or just simply find new friends and have more or less meaningful social internet life.
It is important to identify targets for Social Media communication in connection with overall objectives. Want to win market share? For this you need to reach new targets! Social media can help you. Want to change your job? You must gain visibility! Social media can help you.
This question should help you determine how social media can help you in achieving your overall goal.
Contacting media communication affects all members of an organization, a business. Not only the marketing and communications department. Trade must be present on social media for prospecting, human resources for the employer brand.
Do I have a strategy for each player?
Social Media communication affects everyone, yes. But no matter how. You must ensure that each carries an appropriate strategy. Commercial they have a prospecting strategy? What is the strategy of human resources to develop the employer brand of the company on social media?
This question is to you to make sure that everyone in your organization understands the importance of its role in your Social Media communication and it adheres to the strategy assigned to it.
Social Media Strategy and Impact
Setting targets is good but it is important to measure advancements, to study the impact of your communication Social Media to optimize its strategy as necessary.
Did I determine performance indicators for each of my goals?
To measure the progress of a goal and the impact of your Social Media strategy, you need to determine points to analyze performance indicators (KPIs) that allow you to analyze the specific impact of your actions.
Do I have an accurate method to analyze my performance indicators?
It is not enough to determine performance indicators to effectively measure its communication strategy Social Media. It should also be analyzed appropriately. For this, you need to work dashboards, reportings, publish regularly. Once a day? A week or a month? To you to determine.
These two questions should allow you to list the points to be used to verify the relevance of your communication strategy Social Media. They confirm that you fully analyze your performance indicators and your reporting and summaries are sufficiently clear and precise to optimize your actions.
How do I stand compared to the competition?
Measure the results of their actions does not mean they are good. They must be compared. Put them in touch with the market and competition: size of community, commitment rates, online reputation and others.
This question should allow you to better position yourself in the market, know your strengths but also your weaknesses. Then you will base your strategy on your strengths and will work points to reduce your weaknesses
Social Media communication strategy, how? Social Media Strategy and Resources
A good strategy is all about resources: budgets, manpower and tools. It is important to have the right resources to carry out its strategy and especially not to overstate its case.
My results are they up to my investments?
Now that you have analyzed the fallen of your actions, you need to compare your investments, measure your ROI (Return on Investment). This question is crucial. It will help you determine the proper use of your resources and you may suggest a new allocation.
This question should allow you to determine the most effective tools and reallocate your budget depending on the relevance of your actions.
My actions are compatible?
One of the most common mistakes in Social Media communication is to use all available levers. This is not the solution. Wanting to be present on all social networks, it disperses. We’re wasting time and especially money. It is better to have a large community and committed on a single media minimal on each platform
This question is to you to ensure that the different levers that you use are in harmony, that your tools are a fluid and relevant ecosystem.
Social Media and Audience Strategy
Do I know my target?
The question might seem silly. Ask yourself anyway, this is paramount. Know your target on the fingertips. Nothing should escape: as it consumes, how it navigates on the internet which platforms she attended, what are their needs, expectations and desires?
This question will help you determine the precise content to be posted on social media. We’re talking about Inbound Marketing.
My actions are sufficient?
You have analyzed the impact of your actions, you are assured that you were up to your investments. But is that enough? Internet goes fast, the competition also. Do not sit on your laurels. You can always do more, anticipating the reactions of your competition and changes in behavior. A communication strategy Social Media is also a constant questioning. Additionally, make sure you think long and hard about still keeping true to the old ways and go through social clubs to engage your potential target audience.